We didn't doubt the reality of Netgear's NeoTV PRIME (GTV100) Google TV box after the candid shots of it we saw last month, but as expected, the company has chosen to make it official at CES. In addition to providing access to your favorite on-demand streaming services, just like the standard, PRO and MAX NeoTV models, the PRIME adds all the Google goodies -- live TV, the Chrome browser (Flash supported), Primetime, full access to the Play store and, of course, search. It's also DLNA compatible and, with the pre-installed aVia app, can push media to your TV from USB drives and other storage sources hooked up to the same network, including Android devices. The PRIME is available from today for a cent under $130, making it less than Sony's Google box, and $30 more than Vizio's. Hopefully, a decent dual-sided remote will justify that extra $30 (we didn't like Vizio's attempt), but if you'd rather use your phone or tablet, a remote control app is available for anything running iOS or Android, too.